Why People Unfollow You, and Why You Should Never Take it Personally.


There are many reasons someone may unfollow you on Twitter; they could be managing their following/follower ratio; seeing too many of your tweets in their timeline, or just having a bad day! It’s important not to take offence, but instead to understand what you can do to make sure your followers want to read your tweets, and to attract many more.

During my research for this article, I asked the question on Twitter, “What makes you unfollow people?” and I’ve included some of the responses here.

The important takeaway from this post, is never to take an unfollow personally!

There are tweeters whose sole goal is to increase their follower numbers, and who will do whatever it takes to get as many followers as they possibly can. Their tactic is to follow you in the hope of a follow back, then to unfollow you a few days or weeks later to improve their follower/following ratio. They want to convince us that they have something really interesting to say, and the irony is that if they actually had something interesting to say, they wouldn’t partake of this time-wasting practice! These people are an irritant.



Next, you have the tweeters that will unfollow you because you are too ‘chatty’. This seems to happen to me a fair bit! Again this is fairly common, especially to those folk who aren’t following many people. As a consequence, they will see their timeline being dominated by an individual and will unfollow them to de-clutter it. However, unless you’re literally reaching the tweeting limit every day (1000 tweets), don’t change what you’re doing. Remember, social media is a very personal experience and everyone should be allowed to use it as they want.
There are no social media police or laws: live and let live!


Many tweeters cited a lack of engagement as another reason to unfollow someone.  If you think of Twitter like a networking event, you’d never (I hope) just stand in a corner, shouting about your company, ignoring what everyone else is saying. Some businesses endlessly Tweet links to their products and pages, and really are just wasting their time, effort and money. Engagement is two way, you just need to chat to people naturally, just as if you were standing next to them.


Automated direct messages (DMs) seemed to crop up often as a reason for unfollowing someone. Twitter have done a pretty good job of removing spammy links from DMs but auto DMs to new followers never really work (in my opinion). Some of them are well-written to sound non-auto, but when you try to respond, you can’t, because the person isn’t following you!

Again, it’s all about the interaction. Be personable and use their first name if available. This way the recipient will know you have taken the time to write out a message yourself and the time to read a bio. This is basic good manners and goes a long way to building what could be a fruitful relationship.

Spamming on Twitter generally takes the form of a short, cryptic message and a link (never be tempted to click on it!). I’m sure you would never do it, and if you see one, you can report it there and then.  Less obvious spamming is simply tweeting about your company, and this too could get you banned if you do it prolifically.

And then there are the offensive tweets. Some people love to be offensive and controversial and it works for them, but don’t be surprised if you are dealing with a large number of unfollows. It has to be expected. If someone starts tweeting you with over-critical, offensive messages, just ignore them.  They are known as ‘trolls’ on Twitter – and the general rule of thumb is, don’t feed the trolls!

I hope this post helps you to better understand the many reasons people may unfollow you on Twitter.  As always, I’d love to hear your experiences below!


Your Comments Are Always Welcome!